Shop like a stylist: the COMPLETE guide to handbags + shopping links
Handbags are one of the most important purchases in your wardrobe. Beyond mere utility, they're the accessory that can change (or complete) the tone of an outfit - adding personality, intentionality, and that overall cohesion that can easily elevate your look from basic to genuinely stylish.
Not to mention they're one of the hardest working cost-per-wear items you'll own. One solid investment now can easily pay off for years to come.
But, as a stylist for over ten years now, I know how hard it can be to find the perfect bag. Balancing budget, practicality, and style can be tricky. You ideally want something that looks fashion-forward and modern, without being so trend-driven that they look dated too quickly.
My advice? Mid-range brands are where it's at. They're absolutely killing it when it comes to bags, so much so that I no longer buy luxury bags. The ratio of quality, longevity, style, and price is unbeatable.
I've pulled together a master list of my go-to brands for bags (along with my top picks to give you a head start) to help you navigate the market with ease. Many of these brands of Australian too, offering a truly fashion-forward edge and quality craftsmanship, tailored to our Aussie tastes and lifestyles. So good!
The handbag brands I swear by for fashion-forward styles without sacrificing timelessness.
1. TheHorse / 2. Demellier / 3. REH
TheHorse
An Australian owned brand that use real leather, offering intelligent designs that stay ahead of the curve by interpreting designer bag styles - but done in a really wearable way that suits Australian style. They have some beautiful cult pieces that don't date - many of our clients have a bag from this brand in their wardrobes.
Demellier
This European based brand is very close to designer in feel, their structured, polished designs are perfect for women with an elevated life and lifestyle, especially those in a corporate role.
REH
I'm so proud of this women-led, Melbourne-based fashion house. We're so lucky to have them! They offer a mix of leather and non-leather handbags, and have an incredible eye for interpreting designer scene and bringing a fashion-forward undertone to the mid-range market. Great for those who want the pop of trend feeling with the timeless quality still there.
